Advertising wars escalate in health care fight USA Today
What if we stripped away the $13 billion insurance company profits, the $119 million CEO bonuses, the endless denials, the soaring co-pays and premiums? You'd have health care between you and your doctor. That's the president's plan: keep the coverage you have now or choose from a range of plans, including a public health insurance option to lower costs and keep insurance companies honest. Tell your senators it's your health. It should be your choice.The images
The 30-second ad begins with shots of money being printed and a private plane. It then shows scenes of doctors and patients, ending with a phone number for viewers to call their senators. The toll-free number first offers another message, urging callers to advocate the public insurance option when they get through to senators.
Reality check
The ad creates the perception that overhauling the nation's health care system will end insurance company profits and bonuses for CEOs. That's not the president's plan. In fact, he has said a public-plan option would merely force insurers to compete, not put them out of business.
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