eHealth, Inc. Announces Acquisition of PlanPrescriber, Inc. MarketWatch (press release)
, Parent company of eHealthInsurance.com and eHealthMedicare.com, today announced that it has acquired privately-held PlanPrescriber, Inc. (formerly known as Experion Systems, Inc.) for approximately $28.7 million in cash before giving effect to purchase price deductions, including transaction expenses, certain bonus plan payments and other employee related deductions.PlanPrescriber provides powerful online and pharmacy-based tools to help seniors navigate Medicare health insurance options and choose the right plan. PlanPrescriber's primary website is http://www.planprescriber.com and the company is based in Maynard, Massachusetts. As a result of the transaction, PlanPrescriber has become a wholly-owned subsidiary of eHealth, Inc., and PlanPrescriber CEO Ross Blair will continue to manage the subsidiary.
Originally founded as Experion Systems in 2000 by Dr. Glen Urban, Professor and former Dean of the M.I.T. Sloan School of Management, PlanPrescriber has developed a proprietary and data intensive research and comparison shopping platform for Medicare-eligible individuals, allowing them to objectively compare Medicare prescriptions drug plans and Medicare Advantage health plans from all providers nationwide. The easy-to-use tool enables seniors to model expected costs among competing plans based on the specific medications they take. Seniors enter their zip code, Medicare status, and prescription drug requirements, and PlanPrescriber provides the senior with available Medicare plan options and estimated annual savings.
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